What is a self-guided tour for founders? We’ll add a new posts here to create an ‘art gallery' of our favorite startup building topics. The format uses open-ended questions that let you slow down and develop your own insights and answers. All of the content is relevant to pre-seed founders – and also to investors, students, and startup ecosystem supporters.

A 'zero-advice’ promise to founders. Over and over, we have extracted ‘ah ha!” moments with high-performing founders by drilling down on the “why?” and “so what?” questions that drive critical thinking. It is a better application of our operating experience than telling founders what we think they should do next! In these conversations, founders get unstuck on a problem, reframe a quandary or unlock an insight. For investors, our style of questioning can sharpen your analysis on your latest deal or in supporting a portfolio company.

With the wild abundance of prescriptive founder advice out there, you won’t find topics like “The 10 pitch deck slides you need!!” in this gallery of articles. We hope you get zero advice from us — and that you find new answers that drive your progress.